The fest features documentary and fiction films, as well as conferences, variety shows and musical performances. Wouldnt it be something if some of the very companies that. This thoughtprovoking documentary makes viewers question whether the october monthlong breast cancer pinkribbon awareness campaign is more about product marketing and publicity than cancer research and development. So then who really benefits from the pink ribbon campaigns the cause or the company. For more information on the think before you pink program and campaigns go to.
And yet ive seen the canadian documentary pink ribbons, inc. See details about this films theatrical run to learn more about breast cancer actions work to address and end the epidemic by putting patients before profit and to get involved go to. As a parent of two young children, i dont get to the movies nearly as much as id like. Now youre supposed to run for a cure, or walk for a cure, or jump for a cure, or whatever it is, states barbara ehrenreich, breast cancer survivor and author of welcome to cancerland, in the opening minutes of the documentary pink ribbons, inc. Imdb, the worlds most popular and authoritative source for movie, tv and celebrity content. When my parents were a young couple, another couple in their group was going to get married. Philanthropy and, after reading the book, realized it could provide the framework. Breast cancer and the politics of philanthropy and, after reading the book, realized it could provide the framework for a film. Ravida dinfirst run features hide caption toggle caption ravida dinfirst run features. Here, for the first time, king questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among american women.
Torontos breast fest, now in its fourth year, may be the only event of its kind, but others are sure to follow. Pool and her two cowriters began with samantha kings book, pink ribbons, inc breast cancer. The film is based on the 2006 book pink ribbons, inc. I have sought to offer a genealogy account and critique of the place of organized giving under neoliberalism. Following is a short bio of each person who appeared in the film pink ribbons inc.
Breast cancer has become the poster child of corporate causerelated marketing campaigns. In the 1980s, the company focused on more mainstream documentaries and started distributing films on video. Mark holcomb, village voice a firebreathing documentary greg evans, bloomberg provocative and wellargued. Pink ribbons, inc breast cancer and the politics of.
First run features the film center building 630 ninth avenue suite 12 new york ny 10036 phone. King, the documentary features indepth interviews with leading authors. First run was founded in 1979 by a group of filmmakers in order to advance the distribution of independent film. Provocative yet far from definitive, pink ribbons, inc. Over time, their initial breast cancer awareness movement and. Pink ribbons inc the people behind the film nfb blog. Pool and based on the book pink ribbons, inc breast cancer and the politics of. And several of them, including members of a support group for people with stage 4 breast cancer, share their rationale in the film. I learned quite a bit about breast cancer, as i was told there was a chance it could come back.
First run features, idfa, martin scorsese, nfb, pink ribbons inc. First run features is an independent film distribution company based in new york city. Countless women and men walk, bike, climb and shop for the cure. Friday, june 1 first run features production company. First run features the film center building 630 ninth avenue suite. Based on the book of the same name by samantha king.
Samantha kings primary goal in writing pink ribbons, inc breast cancer and the politics of philanthropy is stated as. In fall 1991, mere months after irons electrifying appearance, the foundation gave out pink ribbons to every participant in its new york city race. Breast cancer action worked closely with the canadian film board during the researching, making and distribution of pink ribbons inc. Based on samantha kings brilliant book of the same name, pink ribbons, inc. In showing the real story of breast cancer and the lives of those who fight it, pink ribbons, inc. Barbara ehrenreich, both of those books i have read to my great advantage. Feb 06, 2012 a good way to start a debate among 10 randomly selected individuals would be to have them view lea pools pink ribbons inc and have at each other. Adapted from the book by samantha king, pink ribbons, inc.
Breast cancer and the politics of philanthropy by samantha king publication date. I had a mild form of great cancer, that was treated very aggressively. Click on thumbnail for high resolution images with credits and captions. Pink ribbons, the symbol of the breast cancer prevention movement, are everywhere. The night before the wedding the prospective groom, luther, came to my father to express his trepidation.
I did not know all the information presented in pink ribbons, and it. National film board of canada firstrun features firm. Pink ribbons inc really confirmed what i was thinking that cause related marketing was taking over and the real issues with breast cancer are losing ground. Samantha king author of pink ribbons, inc breast cancer and the politics of philanthropy. Tshirts, hats, yogurt cups, kfc buckets, car ads, nfl stadiums the list goes on and on. Everything you need to know about pink ribbons, inc. The information was very accurate and the documentary was balanced. First run features the film center building, 630 ninth ave.
Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve. The hypothesis is valid, and the films criticism of komen and others for getting into bed with polluters like ford, eli lilly, and various cosmetics companies is its most convincing and. Komen had been handing out bright pink visors to breast cancer survivors running in its race for the cure since late 1990. Pink ribbons, inc breast cancer and the politics of philanthropy. First run features will distribute pink ribbons, inc. It provides a succinct overview of the breast cancer movement in its various forms, as well as criticism from experts and breast cancer sufferers on the inadequacies of early detection education. Inc the pink ribbons campaign, best known by its association with susan g.
His main complaint was, but she is so unreasonable. There were other movies released on the same date, including snow white and the huntsman, battlefield america and for greater glory. Directed by canadian filmmaker lea pool and based on the book pink ribbons, inc breast cancer. In august 1993, the cover of the new york times magazine featured the artist. They make people feel good, as if engaged in a successful battle against breast cancer. Netflix canada a film about how companies utilise the pink ribbon campaigns to find a cure for breast cancer to increase sales and improve their image, but hardly. It hadnt occured to me before seeing the film pink ribbons, inc. Participants at the 2010 avon walk for breast cancer, san francisco, as seen in pink ribbons, inc. More and more women are diagnosed with breast cancer every year. The ubiquitous pink ribbons of breast cancer philanthropy and the handinhand marketing of brands and products associated with that philanthropy permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease.
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